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BBG Blog

Get the lastest news from Business Builders Group (BBG), a worldwide community that helps SME owners and leaders grow; through professional development, collaboration and the generation of warm referrals from people that they know, like and trust.

Sydney Super Forum

Loyalty Marketing: Myth or Imperative?

Join us as we learn and discover “Loyalty Marketing” with Adam Posner, Phil Shelper, and Ivan Schwartz. They will share their strategies on how to become a centre of influence and address the following:Adam Posner – Loyalty is not a program. What is loyalty?Phil Shelper – Introducing a sustainable loyalty program – The Do’s & Don’tsIvan Schwartz – Making

Diversity, Equity & Inclusion Forum

It’s how you say things that can make such a difference

Theory: if a mother tells her daughter, “I sacrificed my career for you,” the daughter will (more likely) grow up seeing children as a huge sacrifice. If the mothers says, “I stopped working because I valued you more,” she will see children as being valuable.