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Loyalty Marketing: Myth or Imperative?

Join us as we learn and discover “Loyalty Marketing” with Adam PosnerPhil Shelper, and Ivan Schwartz. They will share their strategies on how to become a centre of influence and address the following:

Adam Posner – Loyalty is not a program. What is loyalty?

Phil Shelper
 – Introducing a sustainable loyalty program – The Do’s & Don’ts

Ivan Schwartz – Making loyalty seamless, affordable and scalable for SME’s

ABOUT ADAM POSNER | https://thepointofloyalty.com….

Adam Posner, CEO and founder of The Point Of Loyalty, is an independent customer loyalty specialist. He has been a data-driven marketer for over 28 years and is a Certified Loyalty Marketing Professional – CLMPTM.

In 2007 he founded the direct marketing agency Directivity and in 2017 established a divisional brand – The Point of Loyalty. The Point of Loyalty is dedicated to building thriving customer loyalty assets based on their proven framework – ’The wheel of loyalty fortune’.

Adam has designed and deployed customer loyalty, rewards and membership program strategies, customer and member research for organisations operating in diverse sectors. These include retail (various), hospitality, hotels & holiday parks, child -care, financial services, shopping centres, leisure and entertainment, trade, education and B2B industries.

Adam is also the author of one of Australia’s only practical book on loyalty programs, “Give-back to Get-back – 9 steps to a profitable loyalty program”.

ABOUT PHIL SHELPER | https://www.rewardco.com.au/

Philip Shelper, CEO & Founder, Loyalty & Reward Co: Phil has many years’ experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone.

As CEO of Loyalty & Reward Co, Phil has led loyalty program design projects for over 70 brands globally. Phil is a member of several hundred loyalty programs, and a researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program.

Phil is the author of ‘Loyalty Programs: The Complete Guide’, the most comprehensive book on loyalty programs available.

ABOUT IVAN SCHWARTZ | https://points4purpose.com.au/

Ivan Schwartz has over 20 years experience in the Loyalty sector. As CEO of Points4Purpose, he has delivered measurable outcomes for participating businesses as well as the communities in which they operate. Programs are designed to drive customer and employee lifetime value for SME’s through the deployment of profitable solutions that are both seamless and scalable.

Some takeouts from these professionals and our collaborative Think Tank will include:

1. What is loyalty? Defining the three circles of loyalty
2. Is nurturing customer loyalty worth the investment?
3. The four archetypes of customers – are they in it for love or money
4. How to make sure the loyalty program design fits your business
5. How to map your ideal customer behaviours and tailor the loyalty program to stimulate those behaviours
6. How to deliver meaningful value to ensure members engage over the long-term
7. How to measure the impact of your loyalty program?
8. How to integrate a loyalty platform without upsetting the normal flow of your business?
9. Why consider incorporating social cause in your program?

Watch the full forum playlist here.


Join us in learning, collaborating and growing.

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