
Loyalty Marketing: Myth or Imperative?
Join us as we learn and discover “Loyalty Marketing” with Adam Posner, Phil Shelper, and Ivan Schwartz. They will share their strategies on how to become a centre of influence and address the following:Adam Posner – Loyalty is not a program. What is loyalty?Phil Shelper – Introducing a sustainable loyalty program – The Do’s & Don’tsIvan Schwartz – Making