Ayon Bhattacharyya

Founder & CEO, Biz Growth Spurt

⚡ MY STORY: Ayon is an experienced Monetisation Strategy & Growth Executive with significant success in unlocking profit and growth potential through value innovation, positioning, packaging, and implementing optimal pricing strategies. Ayon is a CIMA qualified accountant and recently gained his Executive MBA from a US-based business school.  Drawing upon two decades of business leadership experience within the corporate sector in the UK, Australia, and NZ, with brands such as Westpac, Hoyts, Trade Me and Equifax, Ayon now works with CEO’s, business owners and senior executives of mid-sized disruptive growth companies to assist them with finding and monetising their competitive advantage.

As the founder of consulting firm, Biz Growth Spurt, Ayon has a strong track record of helping tech & SaaS companies win more business at higher prices by improving their pricing power.

⚡ YOUR OPPORTUNITY: You are the business owner or senior executive of a mid-sized disruptive B2B growth company that has good revenue & growth potential, but it’s come under pressure to win more business at higher prices. You have tried experimenting with different pricing and packaging strategies to break through these barriers, but you’re frustrated that despite your best efforts, revenue growth seems to have stagnated. You have a strong belief in your value proposition and the problems that you are solving for your customers, but you are not getting the market penetration that you deserve. You recognise that perceived value needs to be improved but are unsure how to have a greater impact on your customers.

Your business has felt the impact of inflation over the past 12 months which may have impacted your profit margins, but you are reluctant to increase prices for fear of losing customers. You feel stuck in a cycle of competing on price rather than differentiation, struggling to attract new customers and retain existing ones, which is impacting cashflow and limiting future funding opportunities.

⚡ YOUR RESULTS: I work with you to achieve sustainable revenue growth and market penetration within your business, maximising your pricing power whilst creating a customer base of raving fans.

I do this by:

• Helping you understand what your customers value the most

• Segmenting your customer base by value perception and willingness to pay

• Delivering the optimal pricing, packaging, and positioning strategies for your business

• Coaching your sales teams on value selling over discounting and introducing price governance

⚡ HOW IT WORKS: Schedule an exploratory chat here;

www.calendly.com/bizgrowthspurt