Leading Australian researcher Brian Fine and David McCaughan (ex Mccanns) have developed a gamified model – called Brandflow – measuring attributes moving levers and predicting brand value based on research .
What happens to your brand value if you
- change prices?
- offer more product ?
- provide a better service ?
- decide to be predatory and to drop prices to kill competition?
- increase your social currency
- increase your followers
- have support of influencers
- change other levers?
As a venture capital investor – I am fascinated by “Brandflow” as a tool for insights directors , marketing directors and CFOs who would be able to use this tool to predict change in brand value if you change an attribute (price, promotion, customer service .
#ai #bigdata #learning
Would love your feedback